“Brotox”: Why More Men Than Ever Before are Getting Botox
Forget the new ties, tools or golf clubs this year.
If the man in your life could tell you want he really wants for Father’s Day, it just might be BotoxⓇ.
Men seeking out BotoxⓇ in an effort to look younger is a steadily rising trend. According to the American Society of Plastic Surgeons, approximately 447,500 American men underwent the simple cosmetic procedure in 2016. This number is up 4% from the year before, and a whopping 376% since 2000, with no sign of slowing down. In fact, “Bro-tox” – otherwise known as BotoxⓇ for men – is the most popular minimally-invasive cosmetic procedure for men.
Why BotoxⓇ ?
Like women, men are turning to BotoxⓇ to refresh their overall look. Typically, men want to rid themselves of the lines and wrinkles that are making them look old, tired, and stressed out.
BotoxⓇ is a common Botulinum toxin type A cosmetic injection used to temporarily reduce expression lines around, between and above the eyes and the forehead. It is the only FDA-approved prescription product that safely and effectively improves the appearance of moderate to severe frown lines between the brows, and moderate to severe crow’s feet in adults.
BotoxⓇ works beneath the skin by targeting the underlying muscle activity that causes wrinkles over time. Injection of BotoxⓇ into a muscle blocks the signal from the nerve to the muscle, preventing the muscle from contracting. This causes the muscle to be in a relaxed state, reducing the appearance of fine lines and wrinkles.
Although BotoxⓇ has been typically used to treat frown lines and crow’s feet, new uses are also beginning to emerge. BotoxⓇ can be injected into the muscles that cause vertical lip bands, gummy smiles, and neck bands, as well as used to slim the jaw. It is important to note that these alternative uses are done so at the discretion of both the doctor and the patient since they are not currently FDA-approved.
With a simple BotoxⓇ procedure, men can look younger, rested, and less stressed in just one visit. In addition, some men are looking to BotoxⓇ to give them a professional edge. BotoxⓇ can take away wrinkles caused by squinting that sometimes make men appear to have a perpetually angry or gloomy expression on their face. BotoxⓇ gives patients a younger, softer, and more approachable appearance which is attractive not only professionally, but socially as well.
Give the Gift of Confidence with BotoxⓇ
According to statistics, it would appear that the stigma around men seeking out plastic surgery solutions is slowly fading. Between 2000 and 2016, there was a 28% rise in the number of men seeking out cosmetic procedures (including both invasive and minimally-invasive) in the United States. In fact, of all the cosmetic procedures performed in 2016, 8% of patients were men.
Men as young as 30 are seeking out BotoxⓇ with confidence, knowing there is minimal downtime after the procedure, and perhaps more importantly, no obvious indication they have had any work done at all. Instead, they look refreshed and healthy on the outside, while feeling confident and rejuvenated on the inside.
Although men aren’t necessarily dying to brag to their buddies about how they got their new look, they are happy with the results of BotoxⓇ and even more likely to consider doing it again.
So why not skip the typical Father’s Day gifts this year by giving him the gift of rejuvenation?
After all, BotoxⓇ is what every man secretly wants but might be afraid to tell you.
Call Palm Beach Plastic & Cosmetic Surgery Today
At Palm Beach Plastic Surgery, achieving a natural and refreshed look is always our goal. Dr. Fredric Barr is a board-certified plastic surgeon who has been practicing in the West Palm Beach area for over 30 years. With Dr. Barr’s expertise and skill, your family and friends won’t be able to tell you’ve had BotoxⓇ . Instead, what they will notice is your increased confidence, a brighter smile and a revitalized you.
Call us today at (561) 833-4122 to book your free consultation. Gift Certificates are available.